Google Ads is a platform where businesses can promote their products or services to potential customers. Google ads are one of the most cost-effective ways for small business owners to get new customers, but they’re not easy to set up. It is an incredible service that anyone can use to help generate revenue for their business. This post will cover everything you need to know about Google Ads, including how it works, what types of ads are available, and the different settings you should be aware of when getting started. If you’re looking for a way to bring in more customers without spending too much money on advertising, this post is for you.
What is PPC?
PPC stands for pay-per-click. It is a type of advertising where businesses are charged each time someone clicks on their ad. This is different from other types of advertising, like TV or radio ads, where you are charged regardless of whether anyone sees or interacts with your ad. With PPC, you only pay when someone clicks on your ad, making it a much more cost-effective way to advertise. Google Ads can be used in any industry, but they are most commonly used by businesses that sell products or services online. If you run a brick-and-mortar business, Google Ads may not be the best option for you, as most people who search for businesses offline will not use Google. However, if you have a website or an online store, Google Ads is a great way to bring in more traffic and convert those visitors into customers.
How does PPC work?
There are two different ways to run a Google Ad: Automatic and Managed. If you choose the automatic option, your ads will be displayed on Google search results and websites that use its ad network. These types of ads show at the top or right side of your screen when you’re searching for something online.
Managed Ads allow for more control over where their ads appear, which can help improve ROI (return on investment). When running a managed campaign with PPC, advertisers have full control over all aspects of their advertising strategy. These may include what keywords they want to target, how much they spend each day/weekly/monthly, and any other settings related to the performance of their accounts.
What makes up an effective Pay-Per-Click advertisement?
Certain components make for an effective PPC ad. These include keyword targeting, well-written copy, high-quality images or videos, and the correct display URL.
What is Keyword Targeting?
When deciding what keywords to target in your ads, it is important to consider things like intent and search volume. Intent refers to how someone searches for something online; there’s a big difference between people who search “best restaurant” vs. “cheap restaurants near me.”
If you run a business that sells beauty products, you will want to choose keywords with high-interest levels but low competition or search volume. You can get this information by using Google Keywords Planner Tool. Once you have found good potential keywords, just add them to your ad campaign in the appropriate places.
What is a well-written copy?
Your ad’s copy should be brief but persuasive. You want to capture people’s attention and make them want to learn more about what you’re selling. Images or Videos – including high-quality images or videos in your ad can help increase click-through rates (CTRs).
What is Display URL?
The display URL is the website address that appears in your ad. It’s important to use a domain name that matches the landing page on your website so that potential customers know they are going right where they expect to go.
Different Types of Ads
There are three main types of ads: text ads, display ads, and video ads. Text ads are the simplest type of ad and consist of a short headline and a longer description. Display ads are similar to text ads but include an image or video and additional text. Video ads are the most complex type of ad and consist of a video plus all the same elements as display ads.
The type of ad you should use on your business and what you’re trying to achieve will vary depending on your goals. If you’re looking to generate awareness for your brand, then video ads or display ads may be a better option than text ads. However, if you want to drive traffic to a specific landing page on your website, then using a text ad may be the best way to go.
Hire a local marketing company to set up your PPC Ads.
If you’re not familiar with setting up and running a pay-per-click campaign, hiring a local marketing company specializing in this type of advertising may be best. They will be able to help you choose the right keywords, write effective copy, and create high-quality images or videos for your ad. Having an experienced team working on your ads can help improve their performance and get a better return-on-investment.
At Magnet Marketing SEO, we offer pay-per-click management services to help you get the most from your advertising. We have a team of experienced professionals who can create effective ads and generate expected results. Contact us today for a free consultation.