There are different ways to drive traffic to your website. One of the most common is through pay-per-click advertising (PPC) and SEO. But, Which one is right for your business? That’s the question you might be asking yourself, and it’s a tough one. There are many factors to consider before making this decision.
This blog post aims to provide some perspective on PPC vs. SEO so that you can make an informed decision about which strategy will best suit your business needs. We will also talk about how these two strategies work together to create the most effective campaign possible for any given company.
What is Pay-Per-Click Advertising (PPC)?
Pay Per Click (PPC) advertising is also referred to as paid search marketing. It’s an online ad platform that delivers advertisements when someone uses a relevant keyword or phrase.
When you choose PPC, your ads are displayed on either the top or right-hand side of specific keywords related to what your business does. Your ads are displayed based on an auction system; the highest bidder is guaranteed to have their ad shown, but only when it’s relevant or most likely to be clicked.
This strategy can help your business with short-term results like brand awareness and increased traffic, leading to more conversions. However, some drawbacks might make you rethink this strategy as a long-term solution for driving search engine traffic.
What Is SEO?
SEO stands for search engine optimization. It is also referred to as organic marketing because your website shows up in search engines organically by using keywords related to what you do or sell without spending any money on advertisements.
This term is usually used interchangeably with phrases like “getting your website to rank higher in search engines,” but that’s not entirely accurate. SEO is a lot more than just ranking high on Google or Bing, and it can be an incredibly powerful way to drive traffic to your site.
The process of getting found online through organic searches starts with something called keyword research, which is basically the practice of identifying what people are searching for when they’re looking for information related to your business.
Once you have this information concerning what keywords are relevant to what you do, how many times per month someone searches each term, etc. You will need to take some time developing content around those terms so that you can start building links back toward your website from other sites on the web.
What Are The Benefits Of PPC Or SEO?
There are many benefits to both paid and organic search. When you choose one or the other, it comes down to what your business needs most in the short term vs. long term. That said, there are some general advantages of each method:
Paid Search (PPC) is preferred for short-term results like brand awareness and traffic generation. This method is an easy way to get started with online marketing because all you incur are the initial costs of running these ads. Pay-Per-Click Ads can be targeted by location, demographics, or time of day for better targeting.
Organic Search (SEO) is a long-term strategy that can build stronger customer relationships over time. This period will help generate more qualified leads who actually want what you’re selling instead of just taking a chance with an ad impression.
What Are The Disadvantages Of PPC Or SEO?
Paid Search (PPC) can be pricey because you have to pay every time someone clicks on your ads, and there’s no guarantee that they will complete the goal for which they were intended.
For example, if someone comes in through a Google Ad after searching for red widgets but then leaves without buying anything or signing up for more information about red widgets, it was likely a waste of money advertising to them in this way.
Organic Search (SEO) takes time because it starts from scratch. Hence, you need to develop content around certain keywords related to what your business offers before anyone will start seeing any traffic coming through to your website.
So, which one is right for your business?
Both have their benefits and drawbacks, but which one will be best depends on what you’re trying to achieve. If you want a quick fix that offers short-term results like brand awareness and traffic generation, then PPC might be the way to go.
On the other hand, if you need long-term strategies with more qualified leads who are actually interested in what you have to offer rather than just taking a chance at being clicked through an ad impression, then organic search or SEO should be your focus.
Call Magnet Marketing for SEO and PPC marketing.
At Magnet Marketing, we make getting more traffic by using both PPC and SEO methods. We work with you on your strategy, creating custom content that will attract the right people looking for what you have to offer and everything about your marketing needs. Call us today to help bring qualified leads to your business.