Google Maps has been a part of our daily lives for 20 years, evolving from a simple navigation tool into a comprehensive platform for exploration, discovery, and business growth. Whether you’re a local business owner looking to attract more customers or someone who loves discovering new places, Google Maps has features that make your life easier—and more exciting.
In this blog post, we’ll explore 20 Google Maps features, many of which are lesser-known, and how you can leverage them for personal and business purposes.
1. Customize Your Navigation Experience
Did you know you can personalize your navigation icon? From cars and scooters to fun themed options, Google Maps allows you to pick an icon that represents you while driving. For businesses, this is a small but fun way to engage users who may notice your brand or location while navigating nearby.
2. Use Gemini AI for Inspiration
Google’s Gemini AI integration helps users discover activities, restaurants, and events based on their preferences. For local businesses, this means your services and events can appear in AI-powered recommendations, increasing your visibility to potential customers looking for experiences just like yours.
3. Explore Menus and Popular Dishes
With Google Maps, you can view popular dishes at restaurants thanks to user-generated photos and reviews. Businesses can optimize this feature by encouraging customers to post images and reviews, highlighting signature dishes or services, which can attract new patrons.
4. Augmented Reality (AR) Directions
Using the Lens feature, Maps overlays information directly onto your surroundings. Walkers and drivers can see real-time directions, business names, and points of interest. This helps customers find your store easily, improving foot traffic and user experience.
5. Navigate HOV and High-Traffic Lanes
Google Maps now shows high-occupancy vehicle (HOV) lanes, making commutes faster and more efficient. Businesses benefit indirectly as efficient navigation increases the likelihood of customers visiting during peak hours.
6. Travel Back in Time with Street View
The “See more dates” option in Street View lets users view historical imagery of streets and buildings. Real estate businesses and tourism companies can showcase how neighborhoods or landmarks have evolved over time, creating engaging content for customers.
7. Book Tables and Appointments Directly
Google Maps allows reservations and bookings without leaving the app. Restaurants, salons, and service providers can streamline customer interactions, reducing friction and increasing conversion rates.
8. Collaborate with Shared Lists
Planning outings with friends? Shared lists allow users to vote, comment, and collaborate on places to visit. Businesses included in these lists gain organic exposure among small social groups, which can lead to new customers.
9. Arrival Guidance: Find the Exact Entrance
Google Maps offers detailed walking directions to building entrances and parking spots. Businesses can ensure customers find them easily by accurately marking entrances and facilities on Google Maps.
10. Immersive View Previews
The Immersive View provides 3D previews of landmarks, stadiums, and parks. Event organizers and attractions can showcase venues, parking availability, and accessibility to entice visitors.
11. Send Routes from Phone to Car
Google Maps allows users to plan on their phones and send directions to compatible cars. For businesses offering delivery or pickup services, ensuring accurate routes can improve customer satisfaction.
12. Air Quality and Weather Layers
Maps now includes real-time air quality and weather information, helping users plan their day. For businesses like gyms, outdoor cafes, or event planners, this data can be used in promotional campaigns or real-time updates to customers.
13. Discover Trending Restaurants and Spots
Through curated lists such as “trending” or “hidden gems,” Maps helps users find popular locations. Businesses can optimize profiles with quality images, reviews, and accurate information to appear on these lists.
14. Avoid Crowds with Popular Times
Google Maps shows how busy locations are in real time. Retail stores, restaurants, and service centers can leverage this by posting peak and off-peak times to help customers plan visits efficiently.
15. Download Offline Maps
Offline maps allow users to navigate without internet access, which is crucial in remote areas or during travel. Businesses located in less-connected areas can benefit from being discoverable offline.
16. Electric Vehicle Support
For EV drivers, Maps displays charging stations compatible with specific vehicles and their availability. Businesses that provide EV-friendly parking or charging can highlight these amenities to attract a new demographic of customers.
17. Accessibility Information
Maps features accessible places for wheelchair users, visual guidance, and step-free routes. Highlighting accessibility on your business profile not only helps inclusivity but can attract customers who prioritize accessibility.
18. Airport Directory Tab
Google Maps now provides airport directories, helping travelers navigate lounges, parking, and services. Businesses near airports can attract transit customers by ensuring their location details are accurate and complete.
19. Eco-Friendly Routing
Google Maps supports fuel-efficient route planning, reducing carbon footprint and saving fuel. Businesses can market sustainability by encouraging eco-friendly directions to their location.
20. Fun Surprises with Pegman
Google’s Street View mascot, Pegman, changes appearance in certain locations, adding a touch of fun. This engagement element can encourage more users to explore your business location creatively online.
Why Google Maps Matters for Businesses
Google Maps isn’t just a navigation tool—it’s a powerful marketing platform. Optimizing your business profile can:
- Increase local search visibility
- Highlight services and amenities
- Build trust through reviews and photos
- Enhance customer experience through accurate directions and AR
By understanding and utilizing these features, businesses can attract more foot traffic, improve customer satisfaction, and stand out in a competitive market.
Final Thoughts
Over 20 years, Google Maps has evolved into much more than a mapping app—it’s an essential tool for discovery, planning, and business growth. From AR directions to AI-powered recommendations, the possibilities for users and businesses are endless.
At Magnet Marketing SEO, we help businesses leverage Google Maps and other digital tools to improve online visibility, attract local customers, and grow their brand. If you want to ensure your business stands out on Google Maps, contact us today and let’s maximize your local SEO potential.
